GOATCHA is a creative studio and experiential marketing agency, working across the fashion, lifestyle, and hospitality industries — specializing in branding, events, content creation, and partnerships to shape how brands are seen and experienced. Founded by Michelle ‘Michi’ Turri, GOATCHA was built from over a decade of experience across photography, brand strategy, and digital storytelling. What began as its founder’s personal creative journey evolved into a collaborative studio working across Miami, Mexico, and Spain.
Our approach is immersive and intentional. We step into each brand’s world — its vision, audience, and cultural context — to develop ideas that feel relevant and emotionally engaging - something people can crave.
At its core, GOATCHA is about connection: the kind that turns ideas into impact and brands into living, felt experiences.
We exist to translate our clients wildest dreams into distinctive concepts that make the world feel, connect, and grow. By turning ideas into real life experiences, we create work that people don’t just see, but feel — both literally and figuratively.
Listen deeply
We believe meaningful work starts with understanding — people, ideas, and context. We lead with curiosity, empathy, and attention, because every great idea begins with listening.
Create with intention
We know good work doesn’t happen by accident. Everything we create — and the way we create it — has a reason. It’s made with purpose, care, and clarity to create work that is thoughtful, relevant, and impactful.
We stay curious to stay relevant
Because brands are never static, we move with culture — creating work that feels relevant and alive. We adapt, refine, and grow.
We build together
Ideas become stronger through collaboration. Therefore, we work closely with our clients, collaborators, and partners to shape ideas into something stronger, more meaningful, and more aligned.
At our core, GOATCHA exists to say:
WE SEE YOU,
WE GET IT,
GOATCHA.
If you’re building something meaningful, we’d love to be part of it.
For collaborations and inquiries:
Miami, Florida 33132